In this final part of the Simple Church Branding series, we look at tying everything together. How do we apply what we have created so far, and where do we go from there?
Just as a picture is worth a thousand words, a logo allows your ministry to encapsulate so much about who you are in a small package. While logo design will likely be the hardest step for a church to undertake on its own, this post is full of things you need to understand even if you turn to outside help.
Effective use of color can enhance brand recognition by up to 80%! In this installment of the simple church branding series, we look at how to pick the colors that will soon be recognizable as part of your identity.
Selecting a couple great fonts is the quickest way to upgrade your branding. They can go a long way in communicating the personality of your ministry. Here’s a run down of the various things you need to keep in mind as you search.
There’s an old advertising adage: when you try to reach everyone, you reach no one. The temptation and pressure you will face from the beginning is to tell the whole story to as many people as possible with your branding. Instead, your goal should be clarity and focus.