In this final part of the Simple Church Branding series, we look at tying everything together. How do we apply what we have created so far, and where do we go from there?
An entire episode of Mad Men can go by and nothing much happens, but it doesn’t mean you weren’t taken on a journey. There are multiple variables we should consider when planning a sermon.
The first things are so important–the first chords, first words, first lines. In fact, they are so important, we may not want to craft them first.