Why You Should Use Live Video on Social Media

Recent research by New York Magazine and Livestream confirms what many social media observers have been saying for a while: live video is on the rise. And especially with the massive changes to Facebook’s News Feed algorithm, we need to be more tuned in than ever to what people want out of their social media experience.

The best part about these survey results is that the public’s interest in live video overlaps with Facebook’s continued encouragement of live video—both verbally and in boosted organic reach.

If the audience we are trying to reach and the gatekeeper that chooses what to show to our audience are saying the same things, we need to listen!

Video direct link: https://www.youtube.com/watch?v=XyrykbPJyro

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